We create a safe space for your organisation to:

  • Contest incumbent thinking

  • Question orthodoxy within your business and organisation

  • Test new business models, new products and services

  • Model economic, social and environmental threats

  • Offer a creative centre for those thinking the unthinkable!

Laura Sandys

Being the Smartest Business

We will help you and your team to develop your smartest ideas and make your products and services fit for tomorrow’s customers, to ensure you are not captured by incumbent thinking and that you are anticipating the ever changing economic, social and political environment.

Some organisations find it difficult to generate real challenge from within, while others use competitor’s critique or commentators analysis to inform change rather than building strong internal solutions.

By building “active” evolution, growth and innovation into their decision making most organisations can avoid the need for dramatic restructuring. While other companies and organisations who have lived for too long with “established truths” and market position, might require much more fundamental rethinking.

The Challenges

Contesting Incumbency and Questioning Orthodoxy: Future Fitness Test

How does a new or existing company or body find a safe space to review its organisation, assess its products or services, re-examine its markets, reappraise its values or test its resilience to future challenges? Challenging Ideas will design a tailored methodology to assist senior management test their existing business models, question their underlying propositions, and paint new scenarios of how markets might develop keeping the organisation ahead of the competition.

Turning Transformational Ideas into Reality: Stress Testing new products & services

You and your team have a GREAT idea but will it work, is it behind or ahead of your consumers? Challenging Ideas will act as your “Devil’s Advocate”, asking the elephant in the room questions, offering product stress testing services, providing market and audience research, and assessing business or reputational risk. In addition we will bring new ideas to complement, extend and supplement the organisation’s thinking. Challenging Ideas can work through product development from inception through to the market or at different stages in the process stress testing elements and aspects of the proposition.

Never Standing Still: Building an Evolving Organisation

No organisation – corporate, not for profit, or public sector body – can stand still. Challenging Ideas aims to develop an inquiring environment where questioning and shaping and refinement are all part of normal discourse. This allows for important issues to be addressed before they become major challenges but also offers an on-going management tool to help constantly shape, refine, tune, hone and build greater resilience.

Fabulous writing a book workshop @Hamps_Theatre at the #festival. Congrats to Issy & Ed. Look forward to next year...
Very excited about going to @Hamps_Theatre for the #hampsteadfestival tomorrow. Have you been?
This is a really Impt insight
Great role played by @CarbonBubble to highlight the real cost to investors of sustaining fossil fuel investments
You might also want to read @RachelKellyNet new book on food and mood. Eating Happy!
@HughRaven can you follow me so I can DM you. I need your email address for something important
@HughRaven @greenfunders thank you for very stimulating event & to @EATFoundation for a grt presentation in the morning. #somuchtodo
Very much looking forward to meeting great philanthropists #environmentalfundersnetwork supporting the future of our world @Food_Foundation
Totally fun to see your board meeting. And grt to catch up. @leonrestaurants is just great
V proud to be guest of #edieAwards winner industrial symbiosis. Exciting work changing resources by peter and Rachel @IntlSynergies bravo

Challenging Ideas | Laura Sandys